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Is Vodafone going to enter the fixed line broadband fray again?
Friday 07 February 2014 08:29:51 by Andrew Ferguson

Vodafone used to have a fixed line broadband service which was sold to PlusNet, then it subsequently purchased Cable and Wireless, gaining a significant fibre backhaul network, LLU network and Demon broadband customers. Now the rumours are emerging that we may see the mobile provider dangle its feet into a converged product marketplace.

The Total Telecom report is a bit concerning as the Vodafone CEO appears to suggest that convergence is not very advanced in the UK. If referring to the convergence of mobile providers and fixed line broadband, then currently it is really just EE and their broadband customer numbers are fairly static. The UK market is highly converged, but only in the IPTV and TV bundle arena, the question Vodafone needs to know the answer to is why have mobile and fixed line operations in the UK never passed the 1 million fixed line broadband customer mark?

A big problem for any firm trying to grab even just 2 or 3% of the UK broadband market share from a standing start is that you are either going to invest billions in infrastructure which is slow to build, or you become just another option for superfast broadband via the Openreach GEA product range.


Posted by herdwick over 3 years ago
O2 should provide them with a nice case study of how not to do it.
Posted by baby_frogmella over 3 years ago
Sorry Andrew, but Vodafone already supply fixed line ADSL2+ broadband over their LLU network...although its primarily aimed at business users and not highly publicised.
Posted by mobilebb over 3 years ago
They also had their own 'At Home' broadband product a few years back, which flopped.
Posted by WWWombat over 3 years ago
Deutsche Telekom see their future direction with a hybrid modem that allows access via both vectored FTTC and 4G LTE, as a way of both increasing bit rates in urban areas and extending coverage in rural areas.

It isn't so easy for BT to do in the UK, but I wonder if the approach is being considered by any of the mobile companies, especially with spectrum in the lower frequency bands.
Posted by andrew (Favicon staff member) over 3 years ago
Plenty of CPE with options for backup via 3G/4G and fewer options for bonding but they exist.
Posted by JNeuhoff over 3 years ago
"fewer options for bonding but they exist."

If I had to rely on BT copper lines there is no way we could order e.g. 5 or 10 ADSL2+ copper lines for line bonding, simply because there aren't that many spare local loops available.
Posted by AndrueC over 3 years ago
@JNeuhoff: I've got loads of pairs coming into my house. 4 separate cables I think so 8 pairs. Something to do with my house being a Taxi HQ for a while supposedly.
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