Telefonica, the owner of O2 UK has published its latest figures, and they show that a major milestone has been crossed by O2. The firm now has 527,126 broadband lines in the UK (figures include both O2 and Be customers). While this looks small compared to the big three of TalkTalk, BT Retail and Virgin Media, when you look back at previous figures you can see that just 12 months ago they had 267,090 lines, and the total net additions of 70,244 was higher than the previous quarter, suggesting the services popularity continues to grow.
O2's broadband service has not been without its problems, the 'O2 Access' product which is only sold in areas where they have not unbundled an exchange has seen various congestion problems which tend to go hand in hand with trying to run an unlimited service over the BT Wholesale 20CN and 21CN networks. How large a segment of the customer base are 'O2 Access' customers is unclear, but we suspect it is a small proportion.
Be Broadband may be the small and sometimes quirky partner in the O2 brand, but it was among the first providers to offer ADSL2+ in the UK some years ago, and is now involved in providing wholesale services to other broadband providers.
Maybe in another 12 to 18 months, unless Orange manages to turn around its customer churn, O2 will over take them in the league tables and break the one million customer market.
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4 months ago
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still a long way to go in selling broadband to their mobile customers, they're the biggest mobile company by users (21m ?) so 0.5m broadband users is very tame - especially when you look at the loss leading pricing and cashbacks being thrown around.