A lot of press coverage has been given to poor performance by broadband providers, but very little exposure is given to the providers that appear to be bucking the trend of poor customer service.
Madasafish has issued a press release reporting a 30% increase in the number of people switching to their service since the Ofcom migration rules came into effect on February 14th 2007.
"It's becoming clear under the new rules that ISPs which consistently ignore satisfaction levels and provide poor customer service are now being punished as consumers vote with their mouse - so to speak - and switch to better performing providers. We applaud Ofcom's decision to enforce the MAC scheme as it gives broadband users the ability to change providers easily. ISPs with poor levels of customer satisfaction were typically not providing MAC codes, or even charging for them, because they had most to lose."Matthew Henton, Head of Marketing at Madasafish
Madasafish's comments about customer service levels are bourne out by the ratings given by visitors to thinkbroadband.com, which show a 2 point rise in customer service from February 2006 to February 2007. You can compare the ratings for various providers using our compare feature, which will allow you to see the scores for the last six months. Rating your service provider is easy. If you register on thinkbroadband.com we will send you a reminder each month to rate your ISP as well as letting you record your speedtests.