TalkTalk renames Simply Broadband to Fast Broadband as line rental changes take effect
For anyone who has used our package listings we have integrated the cost of a providers line rental into the overall package price but now with just a few weeks until the new ASA rules take effect providers are starting to change how they list and promote the packages on their websites and of course the many comparison sites that exist.
Vodafone was the first high profile firm to ditch the line rental price in a small font with its ripping up of the line rental bill during TV adverts. TalkTalk has not gone to that extent as they are simply saying that the price includes line rental, though the changes have happened at the same time as a re-brand.
Compared to the old entry level service the new Fast Broadband is marginally more expensive (£21.45 versus £22.95) but you do gain a mobile SIM that includes unlimited texts, 200 minutes of calls and 500MB of data each month, so if you use the SIM it probably is better value. An interesting marketing twist is the promotion of a price guarantee for the full 18 months of the contract term but you still have to a little clicking around to learn that the non-offer price i.e. what will apply after 18 months is currently £25.50 per month.
The VDSL2 packages have also had a rename and are known as Faster Fibre Broadband, but this means faster than the ADSL2+ service, rather than being a faster fibre package since it is still the entry level up to 38 Mbps download and up 1.9 Mbps upload Openreach GEA-FTTC product. Oddly the Fibre Large (up to 76 Mbps) service has vanished. The Faster Fibre service carries a £25 set-up fee (applicable for both new VDSL2 connections and migrations) and a monthly cost of £27/m for 18 months, then £32/month.