TalkTalk rocked the broadband cart monumentally in 2006 and the new price point for its entry level service SimplyBroadband which unlike many entry level products is totally unlimited and is just £2.50 per month gives the cart another good push.
There is still of course the voice line rental to be paid at £15.40 per month (line rental saver by paying 12 months in advance reduces price to £10.50/month). The downside compared to previous bundles is that there are no inclusive calls, the anytime UK calls boost costs £5.50 and to avoid bill shock there is a £20 per month limit on billed calls. The contract period for Simply Broadband is 12 months.
The new low price point trickles down to the fibre packages, reducing their price by £5 per month, so that Fibre Medium (up to 38 Mbps down, up to 1.9. Mbps up) has a standard price of £12.50 per month, and the faster Fibre Large (up to 76 Mbps down, and 19 Mbps up) is £17.50 per month.
The prominence of totally unlimited in the product pages emphasises that the traffic management that people used to worry about with TalkTalk is now a thing of the past, bringing them into line with providers like Sky. Some will be wondering if the £2.50 per month is a promotional price, and the answer is no, it is the standard monthly price. Existing Essentials customers who want to take advantage of the new low price point can change product if outside their minimum term.