Pipex revamps product line
Pipex has re-aligned its consumer product range removing its 'unlimited' package and adjusting the price and inclusive usage allowance on the other products.
|Broadband + HomeCall||£9.99||£14.99||£19.99||£39.99|
|Broadband + AnyTime||£14.99||£19.99||£24.99||£44.99|
Top-ups are available if you need to go over the inclusive allowance at a price of £3 for each 3GB chunk. Mini and Midi include a basic SpeedTouch 510 modem, Max and Pro comes with a SpeedTouch 585 wireless modem (the 585 is available as a £20 option on Mini and Midi). Minimum contract length is twelve months and connection is £20.
A thirty day guarantee is supplied whereby you can cancel up to and including 30 days from the start of the broadband service and you'll get a refund of the connection fee and 1st months service. Obviously any telephone calls made in the period that were chargeable will still be billed.
The packages people are currently signed up to will continue to be delivered to them, but as is common within the industry if you regrade to another package at a later date as an existing customer, the new pricing, usage allowances and possibly a new contract will apply.
With Pipex now part of the Tiscali group it needs to position itself in a corner of the market that means it is not just competing with other providers in the Tiscali group. A group with multiple brands, if clever, can pitch themselves at the various sectors of the market, whether pro-sumers will find £39.99 too much to pay for 100GB is difficult to say.