Report looking into digital comparison tools published
The Competition Markets Authority (CMA) has recently published it report on Digital Comparison Tools, or put simply those websites that attempt to sell you life insurance through to broadband.
Where DCTs work well, they can offer a very easy consumer experience and useful comparisons. Among the sectors we studied, this seems to work best in car insurance, where DCTs are well established. It works least well in broadband, where DCTs are not in a position to obtain information that would support better comparisons, such as actual broadband speeds.Extract from report summary
While we are clear that thinkbroadband is not a comparison site, we think we may have the most extensive broadband package listing pages and with the launch of the new site format earlier in 2017 we made a number of changes to improve the experience for those searching for broadband and when visiting sites where they are a pure comparison tools we can find things such as full fibre services not being highlighted and worse in some cases FTTC (fibre) services being listed for people who have zero VDSL2/FTTP/cable option even after searching by postcode.
The CMA report highlighted issues around actual broadband speeds and we already have a raft of data on this hence the wealth of information in the postcode search on our broadband stats site and this knowledge is used to avoid presenting the fastest FTTC services to those who can only get slower products. Additionally our analysis of speed test results means we can show a raft of information every month on how providers are performing.
One interesting problem and it may be partly behind the comments you see now and then about only being able to order FTTP from BT is that we have found some sites listing operators who don't sell Openreach GEA-FTTP currently and this will lead to people thinking its not available as they drill through to operators with the most attractive prices and BT Consumer being the only one they list - our FTTP filter will have BT Consumer in it but also a number of small to medium operators too. A few examples of the useful filtering we do when searching by postcode follow:
With the ever changing broadband picture across the UK it is impossible to be 100% accurate but we always welcome feedback from people so we can investigate and correct where appropriate. For other sites who want to improve their own filtering we do have commercial options to help you filter your own listings, there has to be a price to this since keeping everything as up to date as possible does consume time and resources.