Making broadband switching easier
The switching of broadband providers a few years ago was relatively simple as there were few if any broadband and telephone bundles. The rise of the bundle, which benefits consumers by offering cheaper services, has made the area more complex, and our recent survey of users who had switched providers revealed 20% have a gap in service of more than a week between providers.
The news on broadband switching is not all bad; 42% reported a seamless changeover, but with broadband being critical to so many people these days whether they rely on it to work from home part time or whether kids use it for homework research, there is still quite some way to go.
We ran the survey so that we could have some baseline data for when Ofcom finally implements a new migration process that should make switching easier across the myriad of products in about a year's time. The results revealed to us that with these changes many months away there was a distinct need for some simple consumer guidance, and to that end we have created a guide on switching your broadband provider.
The guide provides an explanation of the processes that can and should be used by providers.
Phrases such as SMPF, WLR, MPF, NoT are total gibberish to most people, so we have created an easy to use Migration Tool that should help the majority of users with the correct migration path. Of course for more personal advice, visit our broadband forums, where you will always find someone who can figure out your specific situation.