Demon Internet Release Pricing

Demon Internet have today released pricing information for their ADSL service. The prices are as follows:

Demon Express (512kbps down; 256kbps up; 50:1):
Setup and installation: £150.00
Monthly rental: £49.99

or
Setup and installation: FREE
Monthly rental: £64.99
(prices inc. VAT)

Demon Express Plus (512kbps down; 256kbps up; 20:1):
Setup and installation: £250.00
Monthly rental: £95.00
(prices exc. VAT)

Demon Express Pro (2Mbitps down; 256kbps up; 20:1):
Setup and installation: £250.00
Monthly Rental: £175.00
(prices exc. VAT)

Demon Express Gold (2Mbitps down; 256kbps up; 20:1):
Setup and installation: £250.00
Monthly Rental: £290.00
(prices exc. VAT)

Other services are also available with these options. For more information check here.

HOWEVER, under the Terms & Conditions for the service stated here:
“3. FEES

3.1
Demon shall provide You with the Service for a fee of £35.00 + VAT per month…”

This seems contradicting what they quote above.
Care to comment?