NOW Broadband, Full Fibre and Reviews UK

Summary

NOW Broadband service sits under the same umbrella as Sky, but it’s very much its own thing. Where Sky focuses on full TV bundles and higher-end broadband options, NOW goes for simplicity. It’s designed for people who want a straightforward internet connection without being tied into long contracts or paying for features they don’t use.

Additional Comments

Because it runs on the Openreach network, the actual connection quality is much the same as what you’d get from BT, Plusnet, or Sky. You can choose between three main plans: Brilliant Broadband (average 11Mb), Fab Fibre (average 36Mb), and Super Fibre (average 63Mb). These are roughly equivalent to standard and fibre-to-the-cabinet connections, so you’re not getting full fibre speeds yet, but it’s more than enough for most households that stream, browse, and work from home.

One of NOW Broadband’s biggest selling points is flexibility. You can go for a standard 12 month contract if you want to save a few quid, or pay a little extra for a rolling monthly option. That’s quite rare among bigger broadband service providers and makes it handy for students, renters, or anyone who doesn’t want to commit long term.

The setup process is generally smooth. If you’ve already got an Openreach line, switching over tends to be quick, and the supplied router is fine for everyday use, not the most advanced, but it gets the job done. Speeds are consistent, though like most providers on the Openreach network, what you actually get will depend on how close you are to the local cabinet.

NOW’s customer service is handled by Sky’s broadband team, which is one of the more reliable ones in the UK. Wait times can vary, but you’ll usually get a resolution without too much back-and-forth. You don’t get quite the same premium touchpoints as Sky, but you’re also paying less each month, so that’s fair enough.

Where NOW Broadband packages really stand out is value. There aren’t any flashy add-ons or inflated prices after a few months, and you can still bundle in NOW TV memberships if you want access to entertainment, cinema, or sports channels. It’s an optional extra though, which keeps costs low for those who just want the internet.

We also have a page dedicated to NOW Broadband's fibre broadband deals.