Getting the message through

ISP MyNow (www.mynow.co.uk) has launched a rather unusual ad campaign around London. MyNow, a wireless broadband ISP is getting its message through to
potential customers using “Digivans” with a large screen above a van measuring three metres across and two metres high:

Combined with this a team will be roving the pavements with “Hypertags” which will beam details of the website to mobile phones through infra-red. Whilst we’re not quite sure that rolling
billboards are a welcome face to our roads, they will probably work. More information on MyNow’s wireless broadband service can be found on their website.