The market for online digital music services is being rapidly populated, but rara.com has launched with claims that the service is much simpler to use than previous services. The service has two subscription options:
The basic service is advert free, and claims to use Dolby Pulse to provide a music quality close to or matching a CD, but with a file size of just 1MB per track. With single track MP3 files often weighing in at 3 to 4 MB then this means that people with slower broadband services or low usage limits may find the service more attractive.
Tracks downloaded for play in offline mode, are DRM protected, which means if you wanted to transfer them to a USB stick for playing in the car it would not work. An additional restriction is that for each account only three devices can be signed in at any one time. The question really is, are people going to be happy paying for a music rental fee, where they never really have a copy they can keep?