Broadband News

Broadband upgrade for around 1 in 5 Virgin Media customers

Everyone enjoys something for free, though giving some customers a free upgrade is bound to upset others and some of those getting the upgrade may feel it is compensation for the annual price rises.

Virgin Media is to move around 1 million broadband customers onto the 108 Mbps tier i.e. those on the old 70 Mbps, 50 Mbps and other legacy packages. This upgrade will affect around 1 in 5 cable broadband customers. We believe that the price will not change for those getting the upgrade at least in the short term. Moving all the customers onto what is marketed as an ultrafast package also gives them a bit more marketing oomph compared to others who are still largely reliant on distance affected ADSL/VDSL2 services.

Free upgrades are underway for BT Consumer customers where the entry level Fibre Essential (VDSL2) service is sold for the same price as existing ADSL2+ service now. So its not a unique change and in some previous years Virgin Media has upgraded the download speed across all its speed tiers, with the upload speed improvements there is a partial upgrade happening for a much larger number.

The other reason for Virgin Media wanting to claim the ultrafast battleground is the increasing number of areas where Virgin Media and one of the new full fibre operators is already available or have announced plans to roll-out.

These changes along with the wide mix of upload speeds in use at Virgin Media mean we will likely not share the full set M100, M200, M350 and M500 individual speeds until April now. We will of course keep an eye on how the speed profile changes in the next few months. The profile of the download and upload speeds seen from Virgin Media customers running our speed test in December 2019 are below. What we expect to see is the 5 Mbps upload zone and dents in the download profiles from the 70 Mbps and 50 Mbps products vanish.

Virgin Media Download Speed Profile December 2019
Virgin Media Speed Tests seen in December 2019 plotted by download speed
Virgin Media Upload Speed Profile December 2019
Virgin Media Speed Tests seen in December 2019 plotted by upload speed

Bulk upgrades like this will be welcomed by those that worry over where the UK is in the global broadband speed tables but there is a still a masssive gulf between what is available to the public and the speeds people are willing to buy. A good example of this is Luton which has very high availability of Virgin Media services and if everyone was to buy the fastest product we could see the mean speed test for Luton hitting 433 Mbps, but as things stand today the mean download is 49.4 Mbps, i.e. a utilisation factor of just 11%.


Part of the reason you don't see the top speed bought more commonly is that they refuse to sell it on it's own and insist it is only available with their crappy TV/Mobile services.

  • rtho782
  • about 1 year ago

I've been trying to order the 1gbit broadband for a while and still not managed to work out how to do it. They are useless! I'm in one of the 3 cities which is covered and currently on 200mbit Virgin broadband only.

  • doowles
  • about 1 year ago

Typo : "Luton which has very availability of Virgin Media services". Was that meant to be something like "very good availability"?

  • DanielCoffey
  • about 1 year ago

Missing word inserted

  • andrew
  • thinkbroadband staff
  • about 1 year ago

I've been out of country for a couple years now and wondering if things with Virgin are still same (ie. Utilisation issues)

Where I'm currently staying is due upgrade through fibre first program by Openreach which will be bringing FTTP but as I'm currently in search of moving somewhere else soon I'm going to probably not be benefiting from that.

An alternative I've been looking at recently is 4/5G broadband or even just tethering

  • mlmclaren
  • about 1 year ago

Also another reason for this is that Tivo Boxes are being phased out and The V6 box requires up to 100MB
but they don't mention this

  • 1Gopher
  • about 1 year ago

According to

"Virgin Media are going to be speed-boosting broadband for all customers who currently have 100Mbps or below"... so not just those on 50 or 70.

  • dajthink
  • about 1 year ago

I have just gone back to Virgin on their £27 / month 1year contract 100mbps offer after leaving sky superfast deal. Its been ok at the moment

  • Agilly666
  • about 1 year ago

Post a comment

Login Register