Hello Apple TV 4K, goodbye EE TV
Some may moan about the EE throwing out the Freeview channels from its TV offering but the replacement via Apple TV 4K brings 4K streaming and inclusive live BT Sports along with the usual cluster of BBC iPlayer, ITV Hub, UK TV, Netflix, Prime Video and NOW TV (subscriptions required for some) channels.
The other advantage is the device is part of the wider Apple range and so Apple TV integrates with existing iOS devices people have and while many 4K televisions have a range of apps they are unlikely to be as responsive as you will get from the Apple TV box.
The inclusion of the of Apple TV 4K box (32GB unit RRP £179) does mean an increase in price and highlighting how EE is trying to target the younger mobile centric generation you have to also have an EE mobile contract (contract not PAYG).
The cost works at at an extra £15/m, so over an 18 month contract you are paying more for the Apple TV device than buying it outright, but if you want BT Sports the balancing equation shifts around slightly.
- Unlimited Broadband (ADSL2+) with Apple TV 4K, £37/m for 18 months, standard price £42/m
- Unlimited Fibre (FTTC 40/10) with Apple TV 4K, £43/m for 18 months, standard price £47/m
- Unlimited Fibre Plus (FTTC 80/20) with Apple TV 4K, £47/m for 18 months, standard price £52/m
- Unlimited Fibre Max 1 (Gfast 160/20) with Apple TV 4K, £57/m for 18 months, standard price £59/m
- Unlimited Fibre Max 2 (Gfast 330/50) with Apple TV 4K, £65/m for 18 months, standard price £67/m
NOTE: We received the news on Wednesday for Thursday publication and at this time the EE website has not updated to show the new Apple TV 4K bundles. We will keep an eye out to see if there are any last minute price changes.