Sky to steer people to fastest VDSL2 service with lower pricing
Sky has shuffled around the products it promotes and as such no-one is meant to talk about the old Sky Fibre service anymore.
The aim seems to be get as many people as possible to upgrade to the faster product tier i.e. the 80/20 service rather than the cheaper 40/10 service. The Sky Fibre Max service is now on offer for £27/m rather than the standard £43.99/m with an 18 month contract, £9.95 one-off cost and the sweetner that is the £50 prepaid MasterCard for customers new to Sky.
The average download speed at peak times is still showing as 63 Mbps which would be pretty impossible if all those who could not get beyond a 40 Mbps sync speed were added to the service and a test order in a slower location reveals the following:
As the image above shows they will give you the option of the old Sky Fibre service and at a lower price point of £20/m, though the £50 activation fee offsets some of the lower cost. This will allow them to keep the average advertised speed at 63 Mbps and shows one of the flaws of the new ASA/CAP speed rules.
Another likely reason that jumped out at us was the discount scheme offered by Openreach, which was designed to create these sort of changes, i.e. getting more people onto the faster products and it is now just a matter of time before we learn about G.fast or FTTP package pricing from Sky.