10 things you need to know about new broadband speed rules
There is just one broadband provider on our offers page where we don't have new average speed figures and that was Vodafone as of 8:45am, the full update to the many hundreds of broadband packages we list though is likely to take a lot longer and some providers still use the previous pre 2012 figures on their websites.
There are a few short points that we want to share with everyone around the new ASA/CAP ruling that means if a broadband listing or advert talks about speed it should be the median speed at peak times (8pm to 10pm).
- If you had broadband yesterday, the speeds you enjoy or don't depending on your viewpoint will not be changing.
- 5 out of 10 people are still going to get below the average.
- If you switch broadband providers and stay on the same technology, speeds are likely to be the same unless the ISP you are is moving to has lots of congestion in your area.
- The new average speed does nothing to tell you how well video streaming will work, this needs providers to share speed tests from single download tests, i.e. like our speed test can.
- Why have the Virgin Media figures gone up? Because they over provision and in the last year they increased that margin in anticipation of these changes.
- If looking at joining a provider make sure you get the personalised speed estimate for your property before committing to the service.
- Providers can omit broadband speeds from their adverts if they wish.
- Why is there a big range of speed differences on the fastest FTTC 80/20 service, put simply the testing providers are doing may have different populations of line lengths i.e. there is no defined testing template.
- The new average speed figures invariably use Ethernet for testing, so if using Wi-Fi and not getting the speeds expected you need to double check with an Ethernet connected device.
- A few providers have speed guarantees which are often just based on the connection speed which will always be higher the tested throughput speed, so make sure you read and understand the small print on these.