Sky slashes £5 off fibre services and adds £100 reward
Sky is the latest broadband provider to embark on a summer sale and we think that these latest offers are running until the end of 24th August, but will keep a close eye open to see if the offers do get extended.
The key tease is £5 per month off the VDSL2/FTTC services for their 18 month term and a £100 prepaid MasterCard that you can claim as a reward for signing up as a new customer, new ADSL2+ customers also get the £100 reward. This sale does not appear to apply if you join Sky and take a satellite TV service at the same time.
- Sky Broadband Unlimited (ADSL2+) £20 per month for 12 months with £19.95 one off set-up fee. £100 prepaid MasterCard. Standard price is £28.99 per month.
- Sky Fibre (FTTC with 25GB usage limit) £23.99 per month for 18 months with £59.95 one off set-up fee, £100 prepaid MasterCard. Standard price is £28.99 per month. Up to 38 Mbps download speeds with up to 9.5 Mbps upload speeds.
- Sky Fibre Unlimited (FTTC) £33.99 per month for 18 months with £59.95 one off set-up fee, £100 prepaid MasterCard. Standard price is £38.99 per month. Up to 38 Mbps downloads speeds with up to 9.5 Mbps upload speeds.
- Sky Fibre Max (FTTC) £38.99 per month for 18 months with £59.95 one off set-up fee, £100 prepaid MasterCard. Includes dual-band Wifi Sky Q hub. Standard price is £43.99 per month. Up to 76 Mbps downloads speeds with up to 19 Mbps upload speeds.
The £59.95 set-up fees on the fibre products negate most of the £100 reward, which means once you've claimed the reward you have just a £2.25 per month saving due to the reward over the 18 month term, so some of the other providers offers still look better value for money.
Sky is rare in including average speeds in its product pages and for the ADSL2+ product this has just changed from 9 Mbps to 11 Mbps and for Sky Fibre Pro it has decreased from 60 Mbps to 57 Mbps and some digging indicates the figures match the latest Ofcom speed analysis that was based on testing in November 2016 and is a mean average for the products, previous Ofcom reports did show the Sky ADSL2+ with an average down in the 9 Mbps region. A 2 Mbps jump for ADSL2+ services is a fairly big jump and for providers that sell ADSL services we could understand the change with the continuing ADSL2+ roll-outs, but Sky LLU has always been ADSL2+ and the number of Sky Connect customers has been small for a long time. Another option is that the change reflects a change in the demographics of SamKnows boxes being sampled or a change in the modelling used to create the UK wide average.
We publish our speed test round-ups every month and Sky does not have anywhere near a similar ADSL2+ average, no matter when you use a median or mean measure. The big difference is that our testing is a full end to end test, so includes everyone who is using Wi-Fi, and if we eliminate the obvious tablets and mobiles the mean average across all products Sky sells increases from 14.5 Mbps to 15.6 Mbps and this still leaves all the laptops suggesting a further increase is feasible. We would expect ADSL2+ speeds to be less affected by Wi-Fi issues but given how easy congestion can impact 802.11n devices like the Sky Hub (Sky Q should be better as dual band) it is possible that many people are suffering poor speeds compared to what their connection can deliver.
Interestingly if we compare our speeds of the top 20% they seem to align with the Ofcom data. Another difference in the Ofcom results is that the act of sending out the testing boxes with instructions may spur more people to sort out their in home wiring, or reflects that core of people we also see who test their broadband everyday and have squeezed every gram of performance from their connection.
Once average speeds appear in advertising variations between providers as they jockey to be top of the pile will be interesting. We believe average speeds in advertising is a done deal the only questions are whether it is a mean figure (what providers most likely want) or a median (what policians want) and whether a range has to be added too.