BT announces Black Friday sale prices
Black Friday love it or loathe it is a part of the UK retail scene now, and 2016 has seen Amazon already start is sale which is running from 14th November to the 25th and will of course then by followed by Cyber Monday.
Unusually BT Consumer has announced its pricing for the period 22nd November to 29th November in a press release with headline pricing of £22.99/m for unlimited ADSL2+ with unlimited Weekend and Evening calls. Unlimited Infinity 1 at £27.99/m or you can add the BT TV Entertainment package for another £2/m.
These prices are only slightly lower than the recent affiliate offers that we just updated with an offer that ends on the 21st November, prices have increased for a short while to £24.99/m on ADSL2+ for example, but the offer we removed had unlimited ADSL2+ at £23.49/m.
The explanation we suspect is that the BT press release is referring to the BT standard pricing i.e. not via any affiliate links and ADSL2+ is currently £29.99/m and unlimited Infinity 1 is £39.99/m if you end up on one of those pages. It is thus possible that the affiliate offers may be even lower, but we don't know yet as those offers have not been communicated. The other gotcha is what size of BT Reward Card will be attached to the offers during the sale period, at £75 and £125 currently we are at the higher end but plenty of scope for going higher, or they may adopt a simple no cashback/reward offer with low prices instead strategy.
The ASA/Ofcom advertising rule changes has dampened the broadband offer cycle somewhat, this may be down to establishing a new baseline for comparison for future offers and the timing of the rule change coming so close to what has in previous years proved a good time to find the best deals.