NOW TV Combo bundles to launch in July
NOW TV (from Sky) have announced today Combo packages which are to launch in July offering Broadband, Calls and NOW TV monthly passes at a reduced bundled price with no contract term. This gives people who want to watch Sky TV an alternative option without having to sign up to a traditional TV service, but being able to benefit from bundled pricing which generally offers better value for money. Previously NOW TV passes were only available as a separate standalone product.
The new Combo option starts at £9.99 per month for broadband and the NOW TV Entertainment pass, with line rental required at £17.99 per month, the total being £27.98 per month. The broadband is priced out separately at £8, offering a saving of £5 per month if taking the Combo option. Users will have the choice of "Brilliant Broadband" offering speeds up to 17meg, "Fab Fibre" up to 38meg and "Super Fibre" - 76meg, each costing more - £37.98/month for Fab Fibre Combo and £42.98/month for Super Fibre Combo. The Combos are to launch with special offer pricing across all packages, although it's not clear if the above is the standard or special offer.
One interesting aspect is that there is no minimum contract term, although a saver option is available removing the setup fee (£40 for broadband, £50 for fibre broadband) in lieu for a 12month minimum term on the broadband and line rental. Call packages are available for £4/month (evening and weekend) or £8/month (anytime calls). A NOW TV Smart Box (retail price £39.99) will be provided along with a NOW TV Hub (likely a re-branded Sky Hub). No additional charges are applied for new line installs. The new NOW TV Smart Box will also link up to a terrestrial TV aerial allowing you to watch the standard Freeview mix of channels and pause live TV for up to 30 minutes, as well as providing the terrestrial catch-up services.
Line rental at £17.99 is higher than Sky currently charge, but this may be a hint at what Sky might increase their line rental charge to in coming months.