BT told to not show advert again that it has already stopped running
BT has been told it is a very naughty company for suggesting that Sky might switch off old O2 customers broadband by April 2014. The ASA has responded to a complaint by Sky about a direct mailing BT sent out that had on the outside of the envelope 'SKY TO SWITCH OFF O2 BROADBAND BY APRIL 2014'.
We know lots of people were confused during the year when Sky was going through the motions of moving O2 and Be customers onto their own network after buying the fixed line business. It seems the BT mailing was designed to prey on this confusion when the reality was that if an O2/Be customer did nothing they would be switched to Sky in April 2014, of course many received enticing offers prior to this date to switch at an earlier date and Sky made use of the opportunity to upsell TV packages etc.
The O2/Be move to Sky in the end while problematic and confusing for some has largely gone well, the main issues being differences in how the Sky hardware behaves with some individual lines (i.e. not tweaked for total speed like Be used to be) and confusing invoices for some. We know some will disagree on the smoothness but given the mess that has arisen when much smaller numbers have been switched with other providers before the volume of moans was pretty small.