Rights problems lead to ASA upholding complaints about adverts
A slightly unusual week with two catch-up TV services that work over your broadband connection being called to answer in the head teachers office this week. Both TalkTalk who operate the Essentials TV and Plus TV services and Sky with its NOW TV service have had complaints upheld about them by the ASA.
The ruling against NOW TV was because of gaps in the schedule for the Live TV channels where shows such as the Simpsons and Futurama were not available due to licensing restrictions. The adverts tried to convey information that not all content was available but at the same time suggested all Sky 1 content was available which the ASA concluded was misleading.
The complaints against TalkTalk focused on whether all the content on the catch-up services was available. The adverts had made it sufficiently clear that catch-up was only available on limited channels but because some content was missing from services that ad was deemed as misleading.
The limited availability and licensing agreements with exclusives and other time limited deals between content creators and delivery platforms are probably the biggest problem for people looking to buy a film subscription service. It looks possible that in a few years time, we will rather than buy large bundles of channels all have multiple subscriptions.