Ofcom publishes historical pricing data on broadband
Perhaps the only thing missing from a new publication by Ofcom focussed around 'Improving Quality and value in the communications sector' would be a famous quote from Harold Macmillan "most of our people have never had it so good".
The latest Ofcom report shows what we have been tracking for fourteen years which is the gradual decrease in broadband pricing that has been followed by increasing take-up and various big drops in the price. In fact the roll-out of fibre based services is probably the first time for a number of years that the price people are paying is going up in cost, hence why we see some people commenting that all they want is 8 Mbps for the price of their old service from the faster products, i.e. the UK broadband market is highly price sensitive.
For those with a long memory they will know that the decrease in price over time has been less of a steady drop, but one with distinct steps such as Pipex breaking the £30 barrier in February 2002. These formative steps to the competitive UK broadband market are largely missed by the report, which only reports the cheapest connections from 2007 onwards.
The area of voice line rental is covered on page 10 and shows what we have been reporting on for a few years, that the wholesale price is going down, while the trend at the majority of providers is for it to increase.