Christmas Day moves online
Christmas Day is traditionally seen as a family day but as we all live our lives online, interacting over social networks with friends who may live far away, we find ourselves using the Internet more and more on what were once seen as holidays reserved for the family, away from e-mail, and other online attractions.
As early as Christmas Eve, consumers were placing orders online in anticipation of early post-Christmas sales prices with John Lewis seeing an increase of 13% compared to the previous year. Internet orders were up 19% on 2012 for Christmas Day. Traditional stores are of course closed during Christmas Day, but increasingly more and more are opening on Boxing Day for the sales with some shops opening as early as 6am.
Sky Broadband analysed usage across its network showing a significant increase in Internet traffic compared to last year:
"Perhaps due to the increased number of connected devices in the average UK home, [Sky Broadband] saw usage almost double this year from Christmas 2012, with a steady increase in traffic on the day between 8am and 10am as families logged on to spread some Christmas cheer. The Sky Broadband network then saw traffic drop between 1pm and 3pm as families across Britain downed their tech and tucked into their turkey. Post lunch data traffic then started to increase again, reaching a peak at 10pm, as the family dispersed and the socially connected updated their Twitter feeds and Facebook status with well-wishes and reports of the day with a range of mobile devices being connected to the network throughout the home.”Sky Broadband
Of course much of this traffic will no doubt be from activating and downloading updates for new tablets and phones received as Christmas presents too.