EE ramps up fibre broadband price competition
EE (Everything Everywhere) has rejigged its broadband products and looks to be trying to win a larger share of the fibre (FTTC) market share, which is currently dominated by BT Retail.
The old up to 38 Mbps fibre service with a 40GB usage allowance has been upgraded to offer unlimited usage while remaining at £15 per month for new customers. This is an interesting price point as the standard unlimited price from the other large providers is BT (£23/month), Sky (£20/month) and TalkTalk (£16.50/month - £10 boost on top of £6.50 Essentials). Update: EE price includes £5 discount for EE/T-Mobile/Orange mobile customers.
The increase in price of line rental from £14 per month to £14.75 has been mentioned in their listings for sometime so should be no surprise to people, and the reduction of the basic calls package to only cover weekend calls is following the trend of the other bundle providers.
The fibre products have a three months free broadband promotion running currently and for those on a budget or outside the FTTC footprint there is a reduced price of £2.50 per month for six months on the ADSL2+ product.
The cheaper unlimited fibre product will be welcomed by those who live further from their green street cabinet as they do not have to pay a premium price to get an unlimited option. Our estimate is that 40% of homes can get FTTC at speeds above 38 Mbps, an unlucky 2% might see under 15 Mbps.