Broadband News

Oops BT neglects to mention usage limit in advert

The ASA has upheld a complaint against a BT advert that was part of a direct mailing campaign. The advert was for its basic broadband and calls service with a promotional price of £5.25 per month for 18 months.

The complaint was that the mailing neglected to mention that the service offered only included a 10GB monthly usage allowance, though BT did try and say this was OK as the web page people were directed to or the sales agents they would call would point the limit out.

The ASA has said that a usage limit for broadband was material information it should be made clear in any advertising, thus the BT mailing was misleading.

What was interesting is the idea of the 'needs analysis' that BT agents were expected to carry out on the telephone with customers, the evidence from occassional postings on our forums raises some concerns, specifically as to what the BT agents consider is possible in 10GB sometimes does not match what we would call lite use. This usually arises when people get extra usage bills from watching catch-up TV, without realising that services like iPlayer can use 1GB per hour, and movies at higher quality settings can easily be 3 to 5GB each.


Oops, BT neglects to mention price hike:
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  • dogbark
  • over 7 years ago

Yeah a sneaky price increase, with no proper info regarding the increase on their web site, £141.00 robbing gits

  • tommy45
  • over 7 years ago

So glad I left :D I have been away from BT since October and I have NOT missed their monthly fee for having a line that only did broadband.

  • vicdupreez
  • over 7 years ago

It's FILMS and not MOVIES please.

  • drteeth
  • over 7 years ago

who uses 10GB per monthly usage.

  • francisuk20
  • over 7 years ago

Yes agree with francisuk20 my usage is over 20+ GB hr!

  • tayafa
  • over 7 years ago

BT also do not make clear in their documentation, or on-line, that, for the purpose of levying a penalty charge for having exceeded the 10Gb limit a second time, any over-useage is measured from the start of the very first contract, irrespective of any new contracts that you may have entered into, as any new contractual variations are deemed to relate to the tariff only and do not create a new contract for BB service.

  • Jaunty010
  • over 7 years ago

Where is the BT propaganda drone gmann?

  • BTfanboy
  • over 7 years ago

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