The Big Broadband Survey 2012 - results published
In the second half of 2012, we ran a broadband survey and over 10,000 users took part helping us to better understand the broadband landscape. Today, we are publishing the survey results.
The survey looks at broadband usage as well as choice of service provider/package. Initially, we intended to also look at why some people didn't have broadband, either through choice or inability to receive a decent broadband service; however due to the profile of respondents, we didn't have sufficient responses to explore notspots and why some people didn't feel they didn't need broadband.
Some of our key findings are highlighted below. The full survey results are also available:
- The vast majority of users buy broadband as a bundle, the most common being 'broadband + home phone'.
- Sky & Virgin Media lead the triple/quad play market.
- Quality and reliability of a broadband connection was cited by respondents as the most important factor when selecting a broadband service.
- Additional services such as e-mail and web hosting were viewed as unimportant by users.
- Virgin Media users were far more likely to be very satisfied with broadband speeds than most other larger providers.
- There are regional variations with broadband speed satisfaction. 35% of users in Wales were dissatisfied with broadband speed; compared to 21% in London.
- Users of Zen Internet, Eclipse, AAISP and IDNet rated the reliability highly (5 of 5) whilst Orange and AOL users were more likely to rate them low.
- Those who review their choices less frequently are not paying significantly more than those who review it more often.
- Around a third of O2/BE users are considering switching provider; this is likely to be their lack of a fibre broadband solution.
- Of those who have migrated broadband providers, BT was the biggest winner taking roughly a third of migrations from each of O2, BE, Orange, Sky and TalkTalk.
- Download speed is the most important factor for those considering switching (33% rate it as primary reason; 64% consider it a factor)
- A quarter of PlusNet users planning to switch were doing so due to download allowances/fair usage policies.
- 6 in 10 users switched using the MAC process and overall 89% of users found the switching process easy.
- Half of the users who couldn't use a MAC to switch found the process difficult.
- Over a third of users have a games console and a quarter have an Internet-enabled TV/device.
- 21% of users may have a potentially insecure wireless network.
- Over half of 18-24 year olds (56%) spend in excess of 6 hours online each day.
- The most popular time to go online is between 6pm and midnight.
- 46% of respondents use their broadband for work use; 51% use it for personal use only.
- The vast majority of parents believed talking to their children was a key aspect of keeping their children safe online.
- Younger children are more likely to be supervised by locating the computer in a shared area and all use being supervised by an adult or older sibling.
- 86% of respondents believe the Internet is an important part of their social life, of which more than half believed it to be very important.
- If being asked to give up one service, 49% would give up satellite/cable/digital TV, 30% mobile phone and only 2% would give up their broadband connection.
- 14% of users struggle to pay for their broadband connection from household budgets.
We will be repeating the survey in 2013 and would welcome suggestions on issues we should be asking about.
A few words on the iPad competition linked to filling in the survey in case you were wondering if you still stood a chance of winning it, the winner lived in North Wales and should be enjoying their new iPad.