Sky starting to challenge Virgin Media as second largest provider
Sky Broadband overtook TalkTalk in terms of the number of broadband customers at the end of the last quarter and now has 4,235,000 customers as of 31st December 2012. If it keeps adding customers at a similar rate to the 132,000 in the last quarter it is on course to stroll past Virgin Media and be the second largest broadband provider in the UK later in the year.
The Sky Broadband service is just part of the BSkyB empire, and with 33% of its customers taking a triple play product (TV/telephone/broadband) there is still lots of scope for growth in terms of attracting existing TV customers onto its telephone and broadband products. Interestingly 38,000 of the new sign-ups to broadband in the last quarter took just telephone and broadband. The Sky LLU service is now available on 2,108 exchanges an increase of 201 compared to twelve months ago, and 73% of customers are on full LLU (MPF) rather than shared LLU (SMPF).
The launch of NOW TV has attracted 25,000 subscribers and the Sky Go service has 3,066,000 unique users. A big change in the last year was the opening up of the Anytime+ service to customers using any broadband provider and with some 1,715,000 Sky+ boxes connected to a broadband service this is providing popular and is another piece in the puzzle as people continue to switch from linear TV programming to the on-demand model.