Virgin Media sees 31% of its customers opt for superfast broadband
One million customers at Virgin Media have taken TiVo, the company has announced this week, after 250,000 customers opted for the enhanced TV service in Q2 2012 which ended on the 30th of June. Super-fast broadband take up has continued with 11% of the broadband customer base converting in the last quarter taking this to 31% of their broadband customers.
The key figures from the company show that the average revenue per user (ARPU) has increased by 3.1% in Q2 - up at £48.82. Gross cable customer additions increased 7% to 181,700 whilst disconnects fell 4.6% to 196,300. This is a net decrease in the customer base of 14,600 customers (down to 4.784 million), but Virgin expect a negative growth in this quarter due to "seasonal reasons". The upside, is that the rate of decline is lower than the same quarter in 2011 where the decline was 36,000 customers.
Broadband customers show a slight net gain of 4,000 compared with the previous quarter - 4.152m up from 4.148m. The number of superfast broadband customers (on 30meg and above) continues to increase, up 459,800 in the quarter, taking the total to 1.3 million. In the most recent three months, 14% of Virgin's customers have opted for the faster offerings between 50meg and 100meg whilst 41% of new customers opted for a 60Mbps or faster broadband connection. The speed doubling programme is proceeding well, with 22% of the network being upgraded since February (compared with 6% in April). All customers are hoped be upgraded by the end of the third quarter of 2013, and you can find out when you area will get the speed boost here.