Google TV drops into your living room
Google TV is expanding to the UK, and is entering an increasingly crowded market. So with its first device costing £200 it will be difficult to see how it can compete with the vastly cheaper products like Roku which has support for Netflix and iPlayer.
Google TV will be initially available via the £200 Sony Internet Player (NSZ-GS7) set-top box in July 2012, with the NSZ-GP9 launching later in the year that will add a built-in blu-ray player for around £280.
YouView has a similar price point to Google TV, so it will be interesting to see how this battle plays out, YouView may have an advantage due to promotion from providers like BT and TalkTalk, but Google TV may appeal as its seen to be independent of any single provider.