Broadband News

Sky launches new TV over broadband service - NOW TV

NOW TV has been announced by BSkyB at the Media Guardian Changing Media Summit in London. This new service is set to deliver Sky content such as sport and movies to people over their broadband connections to a multitude of devices in an on-demand manner, and without the requirement for an ongoing monthly subscription.

"The launch of a second brand is an exciting opportunity for us and the rationale is very simple. Having two brands will allow us to meet the needs and preferences of different customer segments more effectively.

We’ll offer two distinctive ways to watch: the market-leading full Sky service for the whole family, complete with the widest range of channels, high quality products like Sky+, HD and Sky Go, and the peace of mind of a monthly bill; or the flexible, more spontaneous, pay-as-you-go service of NOW TV.

Because NOW TV will also be ‘powered by Sky’, customers will still know that it will give them the best, exclusive content and a high quality experience, from a provider they can trust. Either way, we believe we can offer even more customers a product that’s just right for them."

Sky’s Chief Executive, Jeremy Darroch

The service is expected to launch in the summer of 2012, and be available on PCs, Macs, laptops, tablets, mobile phones, games consoles and connected TVs. The subscription option will put the service into competition with Netflix and LoveFilm, who at £5.99 and £4.99 a month will be difficult to beat price wise, where Sky has the advantage is the content deals with movie studios giving it the ability to stream movies well ahead of other services. The pay-as-you-view aspect will compete with on-demand online film rental services which charge between £3.49 and £4.49 for a 48 hour playback window, if Sky can undercut this then NOW TV may just compete with iTunes, Google Play and other rental services.


I read this to mean there isn't a subscription model, it is PAYG? so not directly comparable to netflix or lovefilm.

  • Kr1s69
  • over 9 years ago

Just updated text, to make it clearer, that both options appear available.

It seems you can subscribe on a monthly basis, OR pay for only the content you want to view.

  • andrew
  • thinkbroadband staff
  • over 9 years ago

I doubt that the new service can undercut the £3.49 pay per view charge as that is dictated by the movie distibutors. Even Sky Movies has to charge that much.

  • undecidedadrian
  • over 9 years ago

What will be interesting is the ability to pay for particular sporting events. If premier league matches are charged at £5-£8 each it would work out cheaper for supporters of most teams. Only a few are on regularly enough to justify paying for a full subscription.

  • Kr1s69
  • over 9 years ago

And of course for those who don't yet know, Anytime+ is now available to all Sky HD subscribers regardless of ISP.

It's still only a catch-up service but apparently people are still getting excited about it.

Takes all sorts, I suppose :)

  • AndrueC
  • over 9 years ago

The death of NetFlix to shortly ensue.... followed by LoveFilm...

..Just saying lol

  • mabibby
  • over 9 years ago

As a business traveller (75% travel and 100% of that out of the UK) this is as much use to me as a chocolate fireguard... I have not checked, however because they are governed by the content studios, there will be a geographic bar on anywhere that is not the UK, even if you are a sky subscriber.

  • vicdupreez
  • over 9 years ago

Maybe Murdochs have acted so cynically that they have made me cynical too, but given their recent history 'NOW' TV seems like a veiled reference to 'News Of the World' (or Sun on Sunday as it is now called. Will it include free hacking into users details? Can't see me (or Canal +) buying it.

  • sparraneil
  • over 9 years ago

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