Digital video services now 15% of video market
A lot of coverage is given to areas as such as the blocking of Newzbin, but there are positives out there. The British Video Association (BVA) reports that the level of digital transactions for video was worth some £206.3 million to the end of Q3, making up some 15% of the overall video market. This is a 20% year on year growth in the consumption of paid for digital content.
The market is still ruled by the physical formats, with some 127 million purchases this year, though it is not an area that is immune from people tightening their belts, with an overall decline of 6% compared to 2010.
The BVA has highlighted the trend for triple-play releases, where the Blu-Ray, DVD and a digital copy are included in the same package. Though this digital copy is generally DRM laden, and the code to unlock the disc bound copy often has an expiry date, so if you have any on your shelf, make sure you redeem it before it runs out.