Sky announce price freezes with launch of Sky Go
Last week saw Sky launch their Sky Go service which allows Sky customers to access live TV on the move at no extra charge. The new product is available through computers and will be available on the iPhone, and iPad before the start of the Premier League football season. Through the iPhone and iPad, Sky Go will give live access to all Sky Sports channels, EPSN and Sky News, with further channels planned to be added over time. The computer-based version gives 30 live channels including Sky Movies, Sky Atlantic, NatGeo, Disney, and more.
Sky also announced that they will freeze subscription prices on all their services until at least September 2012 in a bid to offer peace of mind to customers that their bills won't rise. This will apply to all TV subscriptions as well as bundles and broadband offerings.
"We're committed to keep innovating so that our customers enjoy the best possible entertainment experience. Sky Go is just the latest example of how we're giving people a better choice of programmes combined with better ways to watch.
As a business fortunate enough to reach more than one in three homes in the UK, we know the economy is tough for customers and we want to help at a time when many household bills are going up. With subscription prices frozen for at least a year, our customers can look forward to getting more than ever from Sky."Andrea Zappia, (Managing Director) Sky’s Customer Group
It's possible the company might be a little nervous following the News of the World phone hacking scandal, and the reach of Murdoch within to the company, particularly with his planned takeover bid. Stable prices will help to re-assure customers that there is not likely to be huge changes that will take place, and that they can continue to receive their existing TV and broadband services.