Orange launch 'No Tricks Just Treats' broadband campaign
Orange have today started a new broadband campaign today called "No Tricks Just Treats" to help raise awareness of its home broadband plans. The company are pushing their broadband as a simple and easy to understand solution with just a single monthly fee without any extras or "hidden tricks" like usage charges for exceeding download limits. Of course, one arguable trick the company do have is their own fair-usage policy which doesn't charge you if you exceed download limits but may throttle your speed if you go over the undefined limit.
Orange offer various "treats" for users of their service which include 2-for-1 films and 2-for-1 at Pizza Express on 'Orange Wednesdays' as well as a free £20 HMV voucher when signing up. Existing Orange mobile customers also receive a £5 per month discount on Orange home broadband.
"With so many different price plans and packages available in the market, it’s important that consumers get to see exactly what they are paying for upfront without falling prey to hidden charges further down the line.
We're committed to being as transparent as possible with our broadband price plans, so ‘No Tricks Just Treats’ forms part of a wider commitment by us to our customers."Sylvain Thevenot, (Marketing Director) Orange Home Broadband
Orange are no doubt hoping this campaign will help stop the decline in the Orange home broadband users base that has been steadily falling over recent years. Their Q1 2011 results posted at the end of April showed that the company had lost nearly 11% of their broadband users compared to the same period last year.
Another treat that may help with this is today's Groupon deal which offers a £150 John Lewis voucher for just £25 when you sign up with Orange for Home Broadband with Off-Peak calls. Act fast though, as this deal is only available until midnight Friday 13th May.