Broadband News

World Broadband subscribers reach 523 million at end of 2010

The latest update from Point Topic and the Broadband Forum on world broadband statistics reveals there were 523 million broadband subscribers at the end of 2010, a 12% increase from the end of the previous year. This works out at a 9% penetration in to the worlds population. Although the number of broadband subscribers is continuing to grow, the net additions were slightly lower than previously showing a small slowdown in growth; net additions for 2010 (55.96 million) were 4.5% lower than 2009 (58.62 million).

DSL continues to remain the most popular way for users to connect (63%), followed by cable modem at 20% and fibre based connections at 14%. Fibre had the strongest growth with 3.47% and is likely to continue in this vain, as with new fibre networks being built, existing broadband users will migrate over to these new fibre products.

Country Q4 2010 % of total
China (all territories) 136.5 million 26.1%
USA 87.2 million 16.7%
Japan 34.5 million 6.6%
Germany 26.7 million 5.1%
France 19.9 million 3.8%
UK 19.6 million 3.7%
South Korea 17.2 million 3.3%
Italy 14.3 million 2.7%
Brazil 12.7 million 2.4%
Russia 11.6 million 2.2%
Top 10 broadband countries, source: Point Topic

In terms of global broadband numbers China holds the reins, now quite a step ahead of the USA from which it took over in Q2 2008. It continues to grow at a higher rate so looks set to be the global leader in broadband subscribers for some time to come.

China is also set to pip France as the leader in IPTV penetration within the next quarter, being just 250,000 users shy of France who have 10.25 million. Europe is the regional leader in IPTV but Asia grew its market by 51% in 2010 (compared with Europe's 25% growth) and will likely make it to the top spot within the next year.


A much fairer and more illuminating measurement would be % per 100,000 adults, or 10,000 households or something like that. Of course China will have the most. It's the country with the largest population. Doesn't mean much except that most Chinese probably don't have broadband in their homes.

  • shaunhw
  • over 9 years ago

So, population of china = 1.3Billion.
US population: 311million
UK population : 62million

So, over 30% UK pop, approx 28% US and about 10% china. Obviously not based on houses but on population china is not looking so good.

  • ian72
  • over 9 years ago

This may be the case ian72 although I wish we had the speeds that china & Japan have.
I am still on a 1mg upload what a joke.

  • over 9 years ago

I'm trying to work out how more BB users = better, from the tone of the article and comments.

Additionally it would be helpful to elaborate on what a subscriber really means. Is a company a subscriber? Several buildings belonging to a company across a wide area? Is each user (employee) of the company system a subscriber?

From a domestic point of view it's slightly easier, but it doesn't bear any relationship to the population. How many people to a household? Are the majority of BB users single?

  • camieabz
  • over 9 years ago

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