BT bring 3D to their on-demand Vision service
Not to be one left out in the innovating TV market, BT have announced that they will be offering 3D movies following two new deals that will bring 3D films across a range of genres. The company has agreed rights to show all 3D films released by NBC Universal over the next 12 months on its video-on-demand service, BT Vision. A second deal with Vertigo will bring StreetDance 3D, a British shot movie, to the small screen.
"We already have an extensive catalogue of more than 500 movies in the UK courtesy of our long-term deals with major Hollywood studios and independents like Vertigo. Now Vision viewers can experience films at home in fantastic 3D, thanks to these new deals. This is just the start of 3D on Vision - viewers can expect to hear much more from us in the coming months."Marc Watson, (Chief Executive) BT Vision
Movies that have been announced so far include Step Up 3D which will be available from November 29th for (£5.99) and the animated movie, Despicable Me from the 14th of March.
One issue with 3DTV is that you require a new 3D-capable TV to support it. Take-up of these premium models is low, partly due to the lack of content available to watch on them, although this will be improving with time, and offerings like this. Of course, many people will not be able to take advantage of BT's Vision's 3D offering due to them not having (or wanting) a BT broadband service with BT Vision. Sky definitely have an advantage as they are the only operator able to offer a 3D service nationwide (Virgin's coverage is of course limited to their network (around 50% of homes)). With 481,000 BT Vision customers at the end of June 2010, the question lies at how many will actually want or be able to watch these new 3D films?