BT Race To Infinity in another email calamity
We have all faced the situation of clicking send on an e-mail, and then realising we had made an error. Last night, the team behind the BT Race to Infinity campaign took this to a new level by pasting the entire list of people who had submitted entries into the CC field on an e-mail, exposing the address list of prospective campaigners to over 900 of their peers. The purpose of the email was to direct campaigners to the link www.racetoinfinity.bt.com/campaign-for-bt-infinity.
The email went out at 17:57 on Thursday 14 October, with the first people talking out it on our forums an hour later. The sender tried to 'recall' the message however by then, some of its recipients had already 'replied to all' pointing the mistake.
We received a statement from Porter Novelli, the firm responsible for handling that part of the campaign at 22:15, letting us know that they had released an online statement and were contacting those affected to apologise.
As a result of a mistake by one of our staff, email addresses for a number of people who had signed up to support BT’s Race to Infinity campaign were accidentally displayed in a communication sent at 17:57 on 14th October. Porter Novelli would like to sincerely apologise to all of the people affected.
The error was immediately identified and we have since been working with BT to ensure that every step is taken to deal with the situation. The original email communication has been recalled and apologies issued to all of those affected. We are reviewing the steps taken by our staff that led to this error and will be amending our procedures to ensure that it does not happen again.Sally Ward, Partner and Managing Director, UK
This campaign is certainly getting far from a smooth ride; only a week before a test email was sent out to those who had registered interest for their area.