Broadband more important than clean clothes
A survey carried out by Best Buy has found that a majority of Brits would rather keep their broadband connection than their washing machine. The researched showed that over 84% of those surveyed enjoyed learning about new technologies but around a quarter felt alienated by technology while half were worried about being left behind.
An age gap was also rather apparent from the research. Over half of the over-35 age group headed for the kettle first when they arrived home from work, whilst only 21% of under-25's did the same. Most in this age category headed for the laptop first (38%) whilst 35% chose the TV. 69% of under-25's have texted people who were in the same house as them, but this seemed less popular in the higher age groups with only around half of people questioned admitting to doing this.
"All of us now live and breathe in a digitised world. We communicate by text, we reach for the laptop as our window to the world, we download content in ever-increasing amounts, yet one in three of us still feels that we are not getting the most out of today's technology.
Digital advances can make our lives easier, more fun, more productive and better connected. We want to demonstrate to customers that everyone can get the most out of their technology to live a fuller, richer, faster, digital life."Kevin Styles, (Marketing Director) Best Buy UK