Broadband News

ISPA announces partnership with Race Online 2012

ISPA have today announced that they have become a partner of Race Online 2012. Race Online 2012 is an initiative led by Martha Lane Fox to get as close to 100% of people online as possible by the time the London Olympics in 2012 begin. It wants the UK to be one of the first countries in the world to establish a fully online society, and ISPA has introduced a Digital Inclusion Award at the 2010 ISPA's to honour individuals or organisations who have done the most to get people online.

"As a catalyst to organisations from the public, private and third sector, Race Online 2012 challenges businesses to lay down a 'Digital Promise' that will significantly impact and reach those people in the UK who are currently offline.

We are delighted that ISPA has decided to become a partner of Race Online 2012 and recognise the vital importance of digital inclusion within society by introducing a new award at this year's ISPAs".

Martha Lane Fox, Digital Inclusion Champion

Any organisation of any size is encouraged to become a partner of Race Online, and you can sign up on their website.


great stuff, they can get a decent connection to the final third, a whole third of this country has very poor or non existant access to the internet.
Hundreds of people still on dial up just in my area alone. Thousands of disenfranchised people... Martha can do the townies, ISPA can do the rurals?

  • cyberdoyle
  • over 10 years ago

My mother of 75 years has no interest in a PC let alone having an internet connection therefore there will never be 100% connectivity.

  • broadband66
  • over 10 years ago

Well this digital utopia all sounds nice and fluffy but just who will be paying for it?

Should there be a social tariff for connectivity as there is for telephone lines. Who pays the support bills and hardware costs?

Plus how are all these poor people going to boost the digital economy when they can't afford to shop offline let alone on. Maybe loan sharks can offer poor people credit cards. Along with Government backed financially excluded debit cards.

  • mishminx
  • over 10 years ago

It is not just the older people who are not interested in getting online, i know a few people at my age 45 and younger who have no interest in getting online, because they don't feel the need to.

  • zyborg47
  • over 10 years ago

We managed to get granny1 who is disabled a videophone and she can see and listen to the kids anytime she wishes, 25 frames ps / 2x 150 Kbps. No credit card needed to communicate with the ones you love.

Granny 2 is about to get going for the first time. Her interest is bird watching - orinthology?, so there is a big community recording what they see. I guess it beats taxonomy - weird but fantastic.

To say no one needs connectivity is a bit sad, and it is not about who is paying as we are already paying for fixed, mobile, TV most of which can be substituted.

  • mikeblogs
  • over 10 years ago

Again cyberdoyle per my previous comment I want to see some basis in fact for this 'whole third of the country' with very poor / non-existEnt access to the internet.

And no this award is nothing to do with infrastructure or the final third, it's about social engineering to push people who don't want the internet to get online so that the government can save cash offline.

Either way nothing to do with a 'decent connection' to your mythical final third which you're still yet to produce any evidence for.

  • Dixinormous
  • over 10 years ago

CD - lots of people in villages live close to their exchange as well as many who are far away.

  • Somerset
  • over 10 years ago

Is this the same Martha Lane Fox, whose company blew £milions of investors money and never made a profit? Whos company appeared regularly on Watch Dog to explain customer complaints of non-delivery?

  • bobdelamare
  • over 10 years ago

For it is she.

  • Somerset
  • over 10 years ago

Dixinormous, I have told you before that the final third has been highlighted in many reports, I don't know why you keep asking. check out
And yes, its not just rural people who are suffering, my daughter in manchester can hardly get a meg because she is too far from her exchange... the finalthirdfirst campaign is for millions of people all over the country.

  • cyberdoyle
  • over 10 years ago

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