Digital Champion to focus on poorest six million
The poorest six million will be the primary focus according to Martha Lane Fox, Britain's digital champion, speaking at the Reboot Britain conference yesterday. Martha Lane Fox, co-founder of lastminute.com, is the governments appointed 'digital inclusion champion', and it will be down to her and a taskforce of experts to add direction to the findings of the Digital Britain report to help get people online.
An estimated 17 million people in Britain do not have 'net access, ranging through the elderly, the poor, and those who just don't want it. Ms Lane Fox believes targeting the poor will generate the most benefit, and this is particularly true following recent research which shows you can save up to £300 a year on energy bills alone by shopping around online.
"We are really going to focus, I hope, on the six million that are at the bottom of the pile. Partly because that's the right thing to do and partly because we know quite a lot about these people - who they are and where they live.
"It should matter to all of us because 80% of government interactions are with the bottom 25% of society. By keeping that 25% offline you are inherently keeping the cost of government high."Martha Lane Fox, Digital Champion