Sky reach 2 million broadband customers
As of the 31st March 2009, the end of the 3rd financial quarter for BSkyB, the group had broken through the 2 million broadband customer barrier with a total of 2.085 million customers. This equates to 22% of the 9.3 million BSkyB customer base. Of those 9.3 million, 15% take a TV, broadband and Telephony bundle, an increase from 9% a year ago. Net customer growth compared with this time last year was up by 24,000 to 80,000 customers.
Sky are also seeing strong growth in their HD product following a reduction in price of the Sky+HD box to just £49 in January. This has induced 243,000 net additions this quarter bringing the number of Sky HD customers to just over 1 million.
"We have made a strong start to calendar 2009. In difficult times, customers are making careful choices and responding to the combination of quality and value that we offer. Over 9.3 million families now choose Sky and they are taking more products from us than ever.
"Looking ahead to the rest of calendar 2009, we expect conditions to remain challenging. In this environment, and at a time when people are spending more time at home, we will continue to provide our customers great entertainment and money-saving broadband and telephony. At the same time, we will stay focused on cost efficiency to allow us to invest sensibly in areas that drive long-term value for the business, such as high definition, with the objective of emerging stronger from the downturn."Jeremy Darroch (Chief Executive), BSkyB
In total, BSkyB reported adjusted revenue of £3,960 million with a rise in profits to £589 million up from £521 at this time last year.