Project Kangaroo desperately seeking ad agency
SeeSaw formerly known as Project Kangaroo is apparently in the search for an advertising agency to create a national advertising campaign to make sure the service starts with a bang rather than a whimper.
One recent set back for the video on demand service that will offer many thousands of hours of TV programmes from the BBC, C4 and ITV may see its launch delayed until 2009 with the news that the Office of Fair Trading is to refer the fledgling service to the Competition Commission.
If SeeSaw can offer material for a reasonable price and decent video quality it could prove very popular around the world, and carries the potential to impact on sales of DVD boxsets for TV shows.
Whether SeeSaw will have the same impact on broadband traffic levels as the various free catch-up TV services is hard to judge, as the current economic climate may see people simply deciding to save money and wait for a show to repeat on the multitude of TV channels we have.