Internet TV still lags behind VHS for watching shows
The humble VHS video recorder still has a place in many homes as the main way to catch up on TV that you were not around to watch when aired. A survey of 2168 Internet using adults carried out by YouGov for Redback Networks has produced a number of interesting statistics on how we all watch TV and how this is rapidly changing.
The press release reveals that some 57% of those surveyed watch 10 hours or more of on-demand or recorded TV per week. Personal Video Recorders (e.g. Sky+ and Virgin's V+) account for 22% of the material recorded and VHS machines for 27%. 11% use an on-demand TV service and a further 16% use Internet catch-up services which includes things like the BBC iPlayer.
"While the good old VHS recorder has created audience demand for time-shifted TV programmes, it is new game-changing Internet video services such as the BBC iPlayer which are reshaping how carriers upgrade their networks over time,...
This growth of video over broadband is reflected in what also we're back hearing from our service provider customers, with HTTP streaming traffic now outstripping P2P for downloading video content. Where Internet video was just about sharing content via P2P networks, it’s now moved into the mainstream with viewers able to consume time shifted content direct from content provider, placing new strains on the network and the traffic it supports."Philip Wilton, (Director of Sales and Operations, UK) Redback Networks
The survey indicated that 48% of those surveyed have watched video or TV on the Internet, with 22% of these having watched something on the Internet in the last seven days. It seems the drivers for people to watch more content online will be access to more free content, quality of picture and the ability to watch the content on a TV screen.
We may see demand for the Internet based catch-up TV services increase as the digital switchover for the terrestrial channels takes place around the UK and more people consign their video recorder to the electrical recycling pile.