Virgin Media in trial to increase 4Mbps to 10Mbps
We almost missed this news snippet over on digital spy as we had assumed it was relating to the Virgin Media 50 Mbps cable broadband trials.
About 13,000 customers in Preston, Blackpool and Wigan will have their cable modems downstream speed increased from 4 to 10Mbps and the upstream increased from 384Kbps to 512Kbps.
We already have a premium broadband service offering download speeds of up to 20Mbps, but we’ll use this trial to listen to feedback from customers experiencing a significant speed increase on our middle tier of service [...] We want to ensure all of our broadband customers continue to get the best possible experience.Ernie Cormier, Virgin Media managing director of group strategy
We suspect this may mean Virgin Media are considering this upgrade across the country without there being a significant increase in the price of the service. This could be of particular importance with BT Wholesale due to roll out ADSL2+ next year which will significantly increase competition in the market.
Some posters on our forums would no doubt suggest Virgin Media should invest in infrastructure so the fair use policy can be relaxed to allow those who already pay for 10 to 20Mbps connections to enjoy those kinds of speeds more often. At least with Virgin Media people know what the policy is, whilst many providers deny traffic management takes place or refuse to give even basic details on how it works.