Is it really 18 months since Talk Talk started 'free' stampede?
Eighteen months seems to fly by in the broadband industry, and Talk Talk will be looking towards recent surveys suggesting its customer support levels have improved as those customers who signed up to free broadband deals come to the end of their contracts in the hope of avoiding a massed exodus. To read what PC Pro had to say on this matter visit www.pcpro.co.uk.
The telephone rental and calls bundle which comes with free broadband from Talk Talk has spawned a whole new industry with almost too many complicated bundles being available now. Though even with all the imitators out there, Talk Talk remains the only major player using fully unbundled services, it looks as if providers like Orange may be taking a simpler route by using a BT Wholesale managed white label service rather than trying to run their own landline operation.
It is unlikely that we will see mass migration away from Talk Talk though, as those on the unbundled service are fully unbundled and as yet moving a telephone line and broadband service from one provider to possibly two seperate providers is still one of the harder things to do in the broadband world. Things should improve shortly as highlighted earlier in September 2007.
The one area that is likely to be a shock for thousands is the cost of returning a line to another phone provider such as BT, which is currently £125. For those leaving a full LLU service and trying to return a telephone line to BT, it is worth considering the various other line rental providers who use the Wholesale Line Rental service, as they offer a cheaper reconnection route. The next few months will reveal how clear this potential cost was to people who signed up to Talk Talk eighteen months ago.