Be removes usage cap from its cheapest product
Be has withdrawn its Be Lite product which had a 4GB usage allowance and has replaced it with Be Value which, while offering a slower maximum connection speed at 8Mbps, removes the usage cap. Full details of the new product can be found at www.bethere.co.uk. It is priced at £14 a month with a £24 connection fee, a free Be Box wireless router and carries a 12 month contract.
The service will use ADSL2+ but with a capped connection speed of 8Mbps as opposed to the maximum connection speed of 24Mbps previously offered. The maximum upstream connection speed remains at 1.3Mbps.
Existing Be Lite users should get an email in the next few days about the changes to give them the full details and options available. Existing Be Unlimited customers will be able to downgrade if they wish to if the modem is connecting at 8Mbps or slower, though this will require entering into a new 12 month contract.
This move is interesting as a lot of the market has moved towards usage caps and it seems Be are heading in the opposite direction. It is possible that Be feel the really heavy users will still opt for the more expensive product in the quest to download what they want as fast as possible. To some extent Be has always done things a little differently, for example their Be Pro product at £40 a month offers up to 24Mbps downloads combined with an up to 2.5Mbps upstream speed.