Sky adds 259,000 broadband customers in quarter
Sky has published a trading update covering the three months up until the end of June 2007. In terms of broadband the last quarter saw 259,000 new broadband customers giving the company a total of 716,000 broadband connections.
Sky has a mixture of LLU and non-LLU services, the update does not provide any information on the ratio, but does tell us that the broadband provider has 1,150 exchanges where it can offer LLU services. These exchanges cover 70% of UK households and by reaching this figure in June 2007, Sky are six months ahead of their schedule.
The figures show that Sky has gone from being nowhere in the broadband market to being a major player, and their growth rate is impressive, adding more customers in three months than many providers have signed up since broadband started.
The UK often comes off poorly when compared to European neighbours like France, but with 70% of households having access to ADSL2+ via providers like Sky it shows the UK has not given up. The question is what do the various LLU providers have hidden up their sleeve to make their products attractive once BT Wholesale rolls out its ADSL2+ services. Of course having access to ADSL2+ at an exchange does not guarantee mega fast speeds, but estimates suggest around 13.5 million households will manage around 5Mbps with ADSL2+ and a smaller group of 8.6 million homes should see 9Mbps or faster.