Uma Thurman to lead Virgin Media assault via media
The rebranding that will produce Virgin Media is edging ever closer. The group which will be offering a mix of broadband, telephone, digital TV and mobile phone services by combining Virgin Mobile, ntl and Telewest is due to launch on February 14th. Uma Thurman has been announced as the star in the £20m rebranding campaign.
It will be interesting to see the extent of the Virgin Media campaign, and the reaction it will bring from competitors. There are signs that the group will launch a 20Mbps broadband product during 2007 and possibly a 50Mbps product may start to appear, which will see it competing with the ADSL2+ providers, and if a 50Mbps product is launched beating what is possible with ADSL2+ by a large margin.