Sky by Broadband reborn as Sky Anytime
Sky by Broadband was originally born as a free add-on for subscribers to the Sky Movies satellite TV packages. The service has now relaunched as Sky Anytime still offering free movie downloads, but has enlarged to offer other content that people can pay to download. The service is currently only available to PC users and 3G mobile users.
Pricing for download services is still in its infancy, so it remains to be seen whether UK audiences will pay £2.50 for an episode of Lost, or £1.50 for a Stargate episode. Stuff.tv has more on the relaunch.
We aren't sure that £2.50 for a show that is around 45 minutes long if you don't count the adverts is very good value for money. Particularly as the episodes are often repeated later in the same week, certainly anyone downloading and paying for a complete series really needs to consider buying the boxed set. If the idea of offering content for legal download is meant to reduce the amount of illegal file sharing, it needs to be down at a price point that appeals to a shows target audience. One possible alternative is to offer a monthly subscription option.