BT Yahoo! to encourage migration from dial-up to ADSL
News has reached us that BT Yahoo! may soon be running a special offer for its BT Yahoo! Anytime customers to upgrade to an ADSL connection. The offer would allow them to have a 0.5Mbps ADSL service for just £15.99 a month, and in May 2005 they would be given two choices. Either continue to pay £15.99 and receive a 150kbps broadband service called BT Yahoo! Anytime Plus with 1GB cap, or pay £26.99 for the 0.5Mbps service and its 15GB cap.
If this pricing is correct, it illustrates the maxim that retaining customers is cheaper than attracting new ones. The certain thing is that competition for dial-up users upgrading to ADSL is increasing, as is witnessed by the number of sub £20 ADSL packages now available.