NTL looking at option of Pay-as-you-go broadband
The Register has details of a trial taking place in Guildford whereby users can use the NTL broadband service on pre-pay or pay-as-you-go basis. It should be noted that the trial is a long way away from a commercial product and there is no suggestion of removing the current products from the market.
For ISPs the ability to get users to pay for the bandwidth they use is obviously attractive, but the balance between ensuring that users are not constantly traffic watching and downloading the 'whole internet' is a difficult one. One option is to offer a standard uncapped service at say 0.5Mbps and then allow users to switch to much higher speeds of say 4Mbps as and when they want to for an appropriate cost. This bandwidth on demand option is something that NTL are looking at, and one or two satellite broadband providers already use.
The other option is to use the pay-as-you-go to other broadband speeds at the price of dial-up, or even at a lower price. In fact the Pay-as-you-go model may actually mean an end to the throttled ADSL services that run at just 0.15 and 0.25Mbps.